Hi, and thanks for visiting our website!

In 2005 we read an article about WordPress. We didn\’92t know it at the time but that moment changed our lives.

Since then we’ve have been writing about and investigating WordPress and website effectiveness related topics.

Over the years we’ve come to the conclusion there is a large gap between the technical execution of WordPress, and the understanding of why things should be done a certain way.

We’re here to help correct that situation.

You can spend endless hours tweaking and adjusting all the technology bells and whistles inside WordPress, and the reality is, having a successful website is not about technology, it is about understanding behavior, human behavior.

A better use of time is to pick a good theme and build a website that addresses the needs, wants, and desires of your visitors.}